You are so missing the point. Aside from content-owners looking to launch their content in Ceros format, the Ceros site exists solely to showcase the technology. It is nothing to do with generating traffic in its own right. Anyone using the Ceros platform chooses exactly where their content is published and how that content is distributed. In the case of catalogues, the traffic is clearly important - not for statistics in the auditing sense, but for conversions into sales. Thats it. Simple. This is why Sears - the biggest catalogue retailer on Planet Earth has adopted Ceros as the platform from which to publish catalogue content and integrate directly with the e-commerce systems. Why? because they work. They sell product. Simple. With regard to the magazines to which you refer, there are over 700 titles in Ceros format - some of which are indeed B2B - but fastest growth is bar far in magazines designed specifically for the format. They only exist online. Such magazines are subject to the same stringent audit techniques as used on 'traditional' websites. Their growth is based on the unparalleled power of the ad format to actually engage. With click-through rates on banner ads now around 0.2%, ads in the Ceros format typically achieve over 25% No contest.
Damien Donnelly
· 9 months ago
Thanks for the comment Dominic, I wasn't intending to have a dig at Ceros because I assumed Google Alerts would come to the rescue - my point isn't to say that Ceros is inflating traffic statistics for some nefarious purposes. I realise that the Ceros website exists as a technology showcase, which is why I say "if they were running an aggregated magazine website" which for all intensive purposes you are not.
I was just trying to find a live example of domain naming strategies that inflate visitor statstics, which I'm sure you would agree, that by having client magazines hosted under your domain inflates your real visitor statistics and affects their SEO.
You also say that "the traffic is clearly important - not for statistics in the auditing sense, but for conversions into sales" which reinforces my point that I close with "it doesn’t matter how many visitors a particular website gets; yours or your advertising supplier - what matters is how many of the right visitors did your message get?"
The inflated visitor statistics are only relevant in a sales environment on "an aggregated magazine website".
picture cataloging software
· 2 months ago
whoa, thanks for the heads up.. you have clarified lots of things..
China Travel Agency
· 6 months ago
Great post. I especially found it interesting. For this matter, once I discussed with one of my friends, not only about the content you talked about, but also to how to improve and develop, but no results. So I am deeply moved by what you said today.
Anime9200
· 3 months ago
I was just going to relax and read this morning then in the meantime I got your blog to read. Really good one. regards sears parts
All Comments
I was just trying to find a live example of domain naming strategies that inflate visitor statstics, which I'm sure you would agree, that by having client magazines hosted under your domain inflates your real visitor statistics and affects their SEO.
You also say that "the traffic is clearly important - not for statistics in the auditing sense, but for conversions into sales" which reinforces my point that I close with "it doesn’t matter how many visitors a particular website gets; yours or your advertising supplier - what matters is how many of the right visitors did your message get?"
The inflated visitor statistics are only relevant in a sales environment on "an aggregated magazine website".
regards
sears parts